I have more than 14 years of experience in market research, strategic analysis, and evidence-based advisory work. Throughout my career, I have worked with a wide range of clients, from large state-owned companies to smaller private-sector organizations operating in diverse industries.
I combine rigorous social science methodology with innovative data-driven tools. Alongside traditional approaches such as surveys and segmentation analysis, I increasingly work with cutting-edge computational methods, including social listening, AI-assisted text analysis, and Natural Language Processing techniques to better understand consumer behavior in digital ecosystems.
Methodological Expertise
Traditional Foundations
- • Quantitative Surveys
- • Focus Group Discussions
- • In-depth Interviews (IDI)
- • Segmentation Analysis
- • Persona Development
Digital & Computational
- • Social Listening
- • Natural Language Processing
- • Digital Trace Data Analysis
- • AI-Assisted Text Analysis
- • Behavioral Analytics